Let’s talk about learning how to start a beauty blog!
I’m not gonna lie, being a successful beauty blogger is pretty awesome. I make at least $2,000 of extra income each month and I get to try high-end beauty products for free. For instance, a few months ago, Bellissa Hair sent me a set of $300 hair extensions to write about… and I didn’t pay a dime for them.
Blogging is a pretty lucrative side-hustle, and just about anyone can be successful at it. Plus, right now is the perfect time to start an online business!
Don’t worry if you don’t know where to start. I’m here to help you!
So grab a cup of coffee, kick back, and get ready to start your online empire. Here’s the exact step-by-step guide on how to start a beauty blog, right now, for dirt-cheap… even if you’re a total beginner…
💡TIP: Pin this article to your Blog Tips board on Pinterest so you can always come back to it when you need to! 👇🏼👇🏼👇🏼
*This post contains affiliate links meaning that if you make a purchase after clicking the link, I earn a small commission at no additional cost to you. This helps me provide the best possible content on this site for free. Keep in mind that I only link to quality products that I use myself and feel would be beneficial for my readers. Please read my full affiliate disclosure for more information.
What Blogging Is:
Blogging is a super fun way for you to express yourself, learn more about things you’re passionate about, and make money doing it. Plus, it’s also a great way to try new products and connect with new people and brands.
It’s entirely possible for you to make several thousand dollars each month, or even a little side cash. The amount you earn is entirely up to you.
What Blogging Isn’t:
A “get rich quick” scheme.
There is definitely some work involved. Beauty blogging involves writing articles, researching current trends, posting on social media, taking pictures, making video tutorials, and more.
But the good news is that blogging is completely flexible. You call the shots.
If you want to work 20 hours a week, then, by all means, work 20 hours a week. If you want to blog as a full-time job, do that.
But do remember that the more work you can put into it, especially in the beginning, the faster it will grow and the quicker you’ll make money.
I’ll be honest with you… blogging takes a bit of time and money to get started. Like any other business, there are some upfront costs involved.
But the good news is that I’ve done extensive research in the blogging industry and I can tell you exactly where the best deals are. Plus, following this guide will prevent you from making all the mistakes I made in the past, so that you can kick-start your business today.
Still interested? Great! Let’s get to the good stuff…
How To Start A Beauty Blog Today
In this post, we’re going to cover an overview of the six key steps needed to start a blog. I promise it’s a lot easier than you think.
- Start a website
- Choose a theme
- Develop a brand
- Get plugged in with plugins
- Create content
- Promote, promote, promote
Step #1: Start Your Website
The first part of learning how to start a beauty blog… is to find a place for your blog to live. Even if your blog has a strong focus on Instagram or Youtube, you’ll need an official website to post your great content on.
There are many different content management systems out there, but most professional bloggers use WordPress.
It’s important to know that there are two versions of WordPress, and they’re totally different. If you are serious about blogging, I highly recommend going with WordPress.org.
WordPress.com Vs. WordPress.Org
I want to reiterate that you should use WordPress.Org… not the .com version.
The .com version may be pretty tempting. It’s a generic, easy-to-use platform, directed at people that don’t have technical experience.
However, when you start your blog on WordPress.com, you won’t truly own it. Plus, you’ll have limited customization options, won’t be able to install the plugins you’ll need to grow your blog, and will have a difficult time monetizing it.
If you really want to make money with your blog, stay away from WordPress.com.
When I first started blogging, I went with WordPress.com because I didn’t want to spend money on hosting. Big mistake.
I found it very difficult to make money or optimize my site for Pinterest or Google, which are my two biggest traffic sources. In fact, as soon as I changed over to WordPress.org, my monthly salary increased by 600%.
If you’re serious about blogging, you need to self-host your blog on WordPress.org.
The good news is that you can get it set up with a custom domain name (ex: “yourbeautyblog.com”) on SiteGround for less than $35! I host all my blogs on SiteGround because they’re fast, have excellent customer service, and they do all the technical work for you.
Plus, at the time of writing, they have a deal where you can pay $.99/month for the first three months!
All you have to do is sign up for a WordPress package, choose your domain name, and they’ll set it up for you.
▶︎▶︎ Check out this fabulous guide on starting a WordPress blog to learn the exact steps you need to follow to get started!
Step #2: Choose The Right Theme
So now that you technically know how to start a beauty blog, you need to make it your beauty blog.
On WordPress, you’ll need to start with a theme, which is basically just a template of how you want your webpage to look.
There are several free themes that you can get from WordPress, and some of them are pretty legit. If you’re working with a tight budget, it’s perfectly fine to start with a free theme… you can always change it later.
But in the future, just know that all top beauty blogs use higher-quality themes. This site uses GeneratePress, which is extremely lightweight and very easy to customize.
Choosing The Right Theme
✔️Look for a clean layout and stay away from clutter. Less is more when it comes to blogging. Imagine if you were a reader coming to your blog. Is it easy to navigate? Can you quickly find the information you’re looking for?
✔️ Is it responsive? This means that it should scale down to fit the screen of a cell phone or a tablet. Most of your traffic will come from a mobile device, and you don’t want to lose those people to an outdated theme. The good news is that most themes are probably going to be responsive these days.
✔️ Make sure it’s not full of unnecessary bloat, which can reduce the speed of your site. Faster is better… which is why I love GeneratePress.
✔️ Does it have a good support system? There will be times when you’ll need help with customization, and it’s nice to get help directly from the developers.
✔️Is it optimized for Google? If it uses old HTML practices, it could be penalized by Google… which will lead to lower traffic.
✔️Check the reviews. See what other people say about it. They will probably mention if there is an issue with any of the above points.
Installing a Theme on WordPress
To install a theme that you purchased or downloaded from another site, click the “Add New” button on the themes tab within WordPress, and then click “Upload Theme.”
Make sure you don’t unzip the file before uploading it.
You can also search for free themes on this tab.
Step #3: Creating Your Brand
Once your beauty blog is up and running, take a few minutes to customize it.
Choose a color scheme and fonts that you’ll always use. Create a logo and upload some high-quality photos that show off your sparkling personality.
💡TIP: For a few extra bucks, you can buy some lovely premade logos and customize them for your blog. This will make you look ultra-professional and will save you tons of time.
If you want to do it yourself, my recommendation would be to use Canva to create your logo. It’s a great graphic design program and has a pretty legit free version.
💡TIP: A fun way to come up with a good color scheme is with the Paletton tool. This allows you to input your base color and then choose other colors that look good with it.
Step #4: Get Plugged In
Now that you know how to start a beauty blog and customize it, it’s time to trick it out with some sweet plugins. Oh… plugins are just extra pieces of software that you can add to your blog to customize it.
You can get to the plugin screen in WordPress from the sidebar.
You can either search for plugins on WordPress or download them from a website and upload them to WordPress (make sure they are zipped like the themes).
There’s a plugin for everything under the sun, but be careful not to go overboard. Too many plugins can weigh down your site and make it run slower. Go for just the necessities.
Some of my favorite plugins are:
- Yoast SEO (which helps you optimize your content for search engines)
- WP Rocket (to optimize and speed up your site)
- Anti-Spam (to block out comment spam, which you will get)
- Grow by Mediavine (for social media sharing)
- Wordfence Security (to keep hackers away)
Step #5: Create Content
Okay, so your beauty blog is up and running… now it’s time to come up with some quality content. I suggest writing at least five high-quality, useful articles before launching your blog.
Need help with topics to write about? Find questions that people have about your desired topic and write about that. You’re more likely to get traffic on topics people want to read about than blindly writing about whatever you want.
Start by checking Quora or popular beauty forums to see what people are asking about.
Another easy way to find keywords is to just type a keyword into Google or Pinterest and see what pops up. These are phrases that get a lot of search traffic.
The goal is to find “long-tail keywords” that have lower competition but still get a lot of searches. For instance, a specific term like “makeup tips for people over 50” is probably easier to rank for than a competitive term like “makeup.”
Once you have a good keyword in mind, pop it into the free Yoast SEO plugin to optimize your post for that keyword.
It’s also good to remember that people look to beauty bloggers for product reviews. Start by testing some new products and writing your honest opinion about it. Highlight the pros and cons, so people can decide if they want to purchase it or not.
Once you have five quality articles posted, start sharing them with your friends on social media. The name of the game is to get more eyes on your content… which brings us to the next step…
Step #6: Promote Your Blog
Now that you know how to start a beauty blog, you need to start driving traffic to it.
For new bloggers, I highly recommend focusing your marketing efforts on one platform… and the quickest way to start getting traffic to a brand new beauty blog is with Pinterest.
Make a Pinterest business account, fill out your bio, create some free graphics with Canva, and start getting immediate traffic to your blog.
I strongly recommend this Pinterest course to teach you the ins and outs of Pinterest marketing for a crazy low price (similar courses cost hundreds of dollars). A solid strategy is key to getting the most traffic possible.
- Don’t forget to fill out your “about me” and “contact” pages, so your readers can find more information about you. You’ll also need a disclosure page if you plan to use affiliate links.
- Do your research. There are some killer podcasts, ebooks, courses, and articles about blogging.
- Pinterest and Google are your best friends. Learn how to make them happy, and the traffic will come. Read everything you can about “Search Engine Optimization” (SEO) and take it seriously.
- Be consistent. As your fan base grows, keep them happy with fresh content.
- Sign up for a free email marketing service like ConvertKit and start growing your email list right away. Send out a weekly newsletter with new blog posts.
- Check out my ultimate list of blogging resources to see all the tools and resources I use for my blogs!
It’s actually really easy to start a blog. Sign up for a WordPress package with SiteGround, and customize it for your brand. The best ways to make money are with an advertisement network, affiliate marketing, sponsored blog posts, and brand collaborations.
Find a topic that you want to write about… but also something that people are interested in. Use platforms like Pinterest, Instagram, Google, and Quora to find topics that people are searching for. Write the article as if you were writing an email to a friend; this isn’t a term paper for college. Break up the post with lists, subheadings, and pictures, so it’s easier to read. Remember to be true to your own unique writing style, while distributing useful information to your readers.
The easiest way to start making money is with an ad network like Google AdSense. They place advertisements on your website and pay you based on how much traffic you get. If you focus on driving traffic to your website, it’s effortless to start making money. The Amazon affiliate program is also a great way to make a commission on products you recommend to your readers.
With SiteGround, you can pay for one year of hosting and a domain name for under $65.
Right now is the perfect time to start a new blog, and this guide helps you get started for dirt-cheap.
eCommerce is bigger than ever, and advertising is hyperfocused on the online world. A successful beauty blog will open you up to brand collaborations, sponsored blog posts, affiliate marketing, and advertisers paying to be on your website.
There are so many ways to make a decent living while doing what you love. Take advantage of it!
If you’re passionate about beauty, why not get paid to test new products and share your opinions with the world? Follow this guide, and you’ll be makin’ the big bucks in no time.
Until next time,
YOUR TURN: Are you ready to start your own blog today? Do you have any other tips for starting a beauty blog? Drop them in the comments section below! 👇🏼👇🏼👇🏼