Skip to Content

How to Build Clientele as a Hairstylist: 10 Easy Tips From a Professional

Let’s talk about how to build a clientele as a hairstylist!

Being a hairstylist is all about building a loyal clientele. Picture this: a chair that’s never empty, a calendar filled with regulars, and constant referrals buzzing in. That’s when you know you’ve made it in the hair industry, right?

But how do you go from point A to Z? 

Don’t worry, I’ve got you covered. As a new hairstylist, it can be overwhelming, but fear not! We’re about to spill all the expert tips to help you turn those empty time slots into a fully booked schedule.


💡TIP: Pin this article to your Cosmetology board on Pinterest so you can always come back when you need to! 👇🏼👇🏼👇🏼

How to build clientele as a hairstylist: the ultimate guide to a thriving business!

How To Build a Clientele as a Hairstylist

Building clientele as a hairstylist is an artful blend of skill, dedication, and personalized service.

It’s not just about nailing hairstyles; it’s about forging genuine connections with your amazing clients. From the moment they walk into the salon, it’s all about their needs.

By truly listening, giving tailored recommendations, and providing exceptional service, you can build trust and loyalty. And don’t underestimate the power of social media, networking, and referrals to expand your reach and attract new customers.

Building a salon clientele is about nurturing relationships, earning trust, and consistently delivering value. Get ready to learn how to create a thriving and fiercely loyal customer base that keeps coming back for more!


#1: Exceptional Service

Happy customer in the hair salon.

When your client walks in, they should be greeted with a smile that says, ‘we’ve been waiting for you!’ It’s all about making them feel like the VIP they are. 

Offer a drink, get to know them – even throw in a freebie or two when you can. Remember, it’s those little wows that make them think, “Now, this is the place for me.” And trust me, when you nail that service, word spreads faster than the latest gossip in your chair!


#2: Build a Strong Online Presence

Ready to go viral? Use social media platforms like Instagram, Facebook, and Pinterest to showcase your work, connect with potential new clients, and build your personal brand.

Spice up your social media accounts with dazzling highlights and bouncy blowouts. And why stop there? Go live, flaunt those cutting skills, share expert hair care tips, and watch those hearts pour in real time. 

But remember, being a digital diva isn’t just about looking good; it’s about engagement. Respond to comments, slide into those DMs – you can even drop a meme or two. 

When your feed is as captivating as your hairstyles, people won’t just scroll past; they’ll pause, admire, and book their next appointment right away!


#3: Build Meaningful Relationships

Happy customer in the hair salon.

Your chair is more than just a great place to style hair; it’s where hair-lationships are formed. Dive into their world, share stories, and get ready to transform their look to match every new adventure.

After each appointment, reach out to thank your clients for their visit and check if they’re happy with the results. This personal touch can leave a lasting impact and encourage them to come back for more.

Remember, it’s not just about hair; it’s about making them feel cherished, understood, and like royalty.


#4: Get Standout Business Cards

Make sure your business card isn’t just another rectangle in the wallet. Go bold with colors that scream “Look at me!” And add a touch of your personality- maybe a splash of glitter or a super soft velvet finish. 

This is your mini billboard, so let it show off your vibe. And don’t forget the backside – add a quirky quote, QR code to your social media profiles, or even a hair-raising good promo.

Include a compelling call to action, like “Book your appointment today!” or “Follow us on Instagram for hair inspo!”

Always have a stack with you, and be ready to hand them out whenever you meet potential customers. And strategically distribute them where your target audience hangs out – local businesses, coffee shops, gyms, or community events.


#5: Referral Programs

Having a referral program can totally change the game when it comes to building a loyal client base. By having a referral program, you can encourage your current clients to spread the word about their extraordinary services. 

It’s a great way to show appreciation for their support and help grow the business!

When an existing customer refers a new client, both could get a free service upgrade or discount on their next appointment. Happy clients love to recommend their hairstylist to friends and family; it’s a win-win situation for everyone involved. 

It helps build relationships and trust between hairstylists and clients, ultimately leading to more appointments and business growth.


#6: Special Promotions

Happy customer in the hair salon.

Who doesn’t love a good deal? It’s a simple way to bring new people to your chair.

Boost client retention with seasonal offers like ‘Summer Sun-Kissed Highlights’ or ‘Winter Hydrating Hair Therapy.’

Give first-time clients an offer they can’t resist. You can even promote them on Facebook Ads or groups to spread the word.

Offer discounts for online reviews; positive reviews can bring in new salon clients from the local community.

Create a loyalty program with special deals for your loyal customers.

When it comes to promotions, the possibilities are endless.


#7: Attend Networking Events

Networking events are like speed dating for professionals… but instead of romance, you’re on the lookout for ideal clients.

Imagine yourself at a local business mixer, rocking your best hairstyle and armed with flashy business cards.

It’s your time to shine, so let the locals know there’s a new hair hero in town. As you mingle with fellow business owners, watch your appointment book fill up faster than you can say, “Next!”


#8: Continuing Education

In the hair biz, the latest trends are as changeable as that client who switches from mermaid to pixie on a whim. Your skills gotta stay sharp, as on-point as your shears. 

From the latest balayage techniques to cutting-edge texturizing tricks, keeping your knowledge fresh is a must! Workshops, online courses, and beauty shows are the best way to level up your craft.

The more you learn, the more you earn. So invest in your education and watch your business grow.


#9: Prebooking

All hairstylists should encourage clients to book their next appointment before leaving the hair salon! It keeps business flowing and supports a loyal clientele. 

By securing future appointments, hairstylists ensure a steady income and show commitment to their clients’ hair needs. This proactive approach helps avoid gaps in your schedule and makes it less likely for clients to go elsewhere when you’re unavailable.

Scheduling appointments in advance allows you to manage your workload, and provide personalized services to your loyal clients.


#10: Add Extra Value

Happy customer in the hair salon.

In the competitive world of hairstyling, it’s super important to go the extra mile. It’s not just about delivering exceptional hair services; it’s about surpassing expectations and building long-lasting relationships.

From personalized consultations to relaxing scalp massages, and expert styling techniques, going above and beyond will leave a lasting impression. 

This sets you apart from the competition and encourages repeat business and positive word-of-mouth referrals. Consistently providing exceptional value helps you gain trust, loyalty, and a good reputation in your community. This, in turn, leads to long-term success and growth.


Final Thoughts

Final Thoughts Icon

Becoming a successful hairstylist is more than just skill and dedication. It’s about building strong connections with clients, using effective promotional strategies, and continually adding value to the customer experience.

Creating meaningful relationships, gaining trust, and consistently exceeding expectations can build a loyal customer base that helps your business thrive. With passion, creativity, and perseverance, you, too, can grow that business and succeed in the ever-changing world of hair.

Until next time,

Hollee
Hollee Wood Headshot

MEET THE AUTHOR 🤩

Hollee is a licensed cosmetologist with over nine years of professional experience in the hair industry. With her unique insight and versatile experience, she’ll help you discover the latest hair trends or even crush your next DIY hair project.

Learn more!


🌟 Your Turn: What are some things you’ve done to build your clientele? Are you excited to try any of these ideas? Drop your thoughts in the comments section below!👇🏼👇🏼👇🏼


🥰  Other Posts You’ll Like: